SEO



SEO Basics: 8 Essentials When Optimizing Your Site

Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.
What are search engines looking for? How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help your web presence become more profitable?
During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the following analogy:
"Skipping the basics and spending all your time and money on social and 'fancy stuff' is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne," Shelby said.
Although the Introduction to SEO session was intended for industry newcomers, Shelby's tips offer important reminders for even experienced SEO professionals who have been optimizing sites for years.

What is SEO, Exactly?

The goal of foundational SEO isn't to cheat or "game" the search engines. The purpose of SEO is to:
  • Create a great, seamless user experience.
  • Communicate to the search engines your intentions so they can recommend your website for relevant searches.

1. Your Website is Like a Cake

Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Without it, your cake is tasteless, boring, and gets thrown in the trash.

2. What Search Engines Are Looking For

Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. So how is relevancy determined?
  • Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.
  • Performance: How fast is your site and does it work properly?
  • Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that's available?
  • User Experience: How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?

3. What Search Engines Are NOT Looking For

Search engine spiders only have a certain amount of data storage, so if you're performing shady tactics or trying to trick them, chances are you're going to hurt yourself in the long run. Items the search engines don't want are:
  • Keyword Stuffing: Overuse of keywords on your pages.
  • Purchased Links: Buying links will get you nowhere when it comes to SEO, so be warned.
  • Poor User Experience: Make it easy for the user to get around. Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. If you know your bounce rate it will help determine other information about your site. For example, if it's 80 percent or higher and you have content on your website, chances are something is wrong.

4. Know Your Business Model

While this is pretty obvious, so many people tend to not sit down and just focus on what their main goals are. Some questions you need to ask yourself are:
  • What defines a conversion for you?
  • Are you selling eyeballs (impressions) or what people click on?
  • What are your goals?
  • Do you know your assets and liabilities?

5. Don't Forget to Optimize for Multi-Channels

Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. These multi-channel platforms include:
  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Offline, such as radio and TV ads
Being consistent with keyword phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you're optimizing for.

6. Be Consistent With Domain Names

Domain naming is so important to your overall foundation, so as a best practice you're better off using sub-directory root domains (example.com/awesome) versus sub-domains (awesome.example.com). Some other best practices with domain names are:
  • Consistent Domains: If you type in www.example.com, but then your type in just example.com and the "www" does not redirect to www.example.com, that means the search engines are seeing two different sites. This isn't effective for your overall SEO efforts as it will dilute your inbound links, as external sites will be linking to www.example.com and example.com.
  • Keep it Old School: Old domains are better than new ones, but if you're buying an old domain, make sure that the previous owner didn't do anything shady to cause the domain to get penalized.
  • Keywords in URL: Having keywords you're trying to rank for in your domain will only help your overall efforts.

7. Optimizing for Different Types of Results

In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media.
  • Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank.
  • Optimize your non-text content so search engines can see it. If your site uses Flash or PDFs, make sure you read up on the latest best practices so search engines can crawl that content and give your site credit for it.

8. Focus on Your Meta Data Too

Your content on your site should have title tags and meta descriptions.
  • Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that it is also formatted correctly.
  • Your meta description should be unique and also speak to that specific page. Duplicate meta descriptions from page to page will not get you anywhere.
Title tags should also be unique! Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more.

Summary

You should always keep SEO in the forefront of your mind, and always follow best practices. Skipping the basics of SEO will only leave your site's foundation a mess and prevent you from fully maximizing revenue opportunities.
Editor's note: This column originally was published on April 8, 2013, and comes in at No. 2 on our countdown of the 10 most read Search Engine Watch columns of 2013. As the clock ticks down to 2014, we're celebrating the Best of 2013 by revisiting our most popular columns, as determined by our readers. Enjoy and keep checking back! 
Resource http://searchenginewatch.com/

Introduction to Search Engine Optimization PDF

https://drive.google.com/file/d/0B5oFPavSiENXVjBnX2tCYW1TZGs/view?usp=sharing

Resource http://googlewebmastercentral.blogspot.com

 

How to Increase Your Blog Traffic? - Tricks to Get More Traffic Via Google Search

,
This Blog Post will describe Few tricks to increase your blog traffic from Google Search..After read this you will get answer for those below questions.

How to get more visitors to your blog via Google search?
How i can submit my website site map in Google index? 
How do I make sure my site can be found in Google search engine?
How to Get  my site Listed in Google Search ?
How to make my website searchable in Google?
How to Crawl your website in Google Search?
Do you want to your site to be found on the web or Google search ?. 

The answer is simple.Just Sign Up to  Google Web Master tools.

Webmaster Tools Improve your site's visibility in Google search results. It's free.Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google.You will get Google's view of your site and diagnose problems and it see how Google crawls and indexes your site and learn about specific problems.You can View, classify, and download comprehensive data about internal and external links to your site with new link reporting tools. Find out which Google search queries drive traffic to your site, and see exactly how users arrive there.

1) First Add your site to Google webmaster tools account then add your sitemap to Google index.
To do this,
Sign in to Google webmaster tools with your Google account at: http://www.google.com/webmasters/sitemaps . If you don't have a Google account, you will need to create one.Then Press "ADD A SITE" button and enter your blog link and verify.
Google webmaster tool,google add site,free visitors
After add your website Then click your your URL,













Then Open Optimization > Sitemaps
At right side, add your site map as Google site index.Type your full site map URL in the provided field and click "Add Web Site map" button.








Then wait for about 2 or 3 days. Check Google by typing your website name in the search box with the word "site:" before the URL. Example: site: http://www.example.com. If it shows up in the result, it means that Google has indexed your website.

You can use your default blog RSS feed as your sitemap in Google Web Master tools.It is just like "http://Your Blog Name.blogspot.in/feeds/posts/default" . Replace Red highlighted area with your blog name, Or 
Just Create a sitemap file for your website. Site map file is a formatted file with an XML extension. It contains the URLs for all of your pages in your website. You can use free online or offline tools available to generate your site map file

2) Fetch important Site or blog page URLs 
To do this Open Health >Fetch as Google
















Then add and Fetch your important blog page URLs  Here












Tips:-

  • Resubmit your site map file every time you make changes to your website. By resubmitting, you can always tell Google about your changes. 
  • After getting indexed by Google, increase the number of websites that link to your website and create more unique content to improve your website rankings.
  • Add More Pictures related to your article in your blog and Use image tags by using  alt="Your key word here". Search spiders do not see what an image looks like, so describe it with words.
  • Google Site maps provides a number of statistics about your website. You can use it to know how Google and people find your site. It is very useful to help you improve your website content. Consult the Google Site maps help for more information about this.
Resource http://bbloggertutorials.blogspot.gr/2013/04/how-to-increase-your-blog-traffic.html


Submit Your Website or Blog for the Best Search Engines in the World

,
 Add your blog or website to the world's best engines; to get a quick archiving and visitors from all parts of the world, everyone works with these sites, especially google,yahoo,msn

First: Search Engines
google
http://www.google.com/addurl/?continue=/addurl
yahoo 
http://search.yahoo.com/info/submit.html
msn
http://search.msn.com/docs/submit.aspx

Second: Find the Evidence
addme

Submit Your URL to 1,653 Different Websites

 PingMyUrl allows you to submit your site to more than 1,500 external link and that's just the push of a button, and it gain a strong backlinks and gain popular site.
To submit your site for PingMyUrl follow the steps:
FIRST: We enter the site from this link: http://www.pingmyurl.com/
SECOND: Follow the pictures
Now enjoy the publicity, archiving and increasing Page Rank.

Resource http://bbloggertutorials.blogspot.gr/2013/03/submit-your-url-to-1653-different.html


 

No comments:

Post a Comment

Pages